COURSE PROGRAM
Section outline
-
The chapters of this course have been distributed according to the official decision of the Ministry of Higher Education and Scientific Research into the following five axes:
The first axis: services management
The second axis: sales management force
The third axis: marketing strategy & plan
The fourth axis: marketing communication
The fifth axis: BRANDING
Each axis contains a series of simple and brief lessons supported by many examples, in order to alleviate the difficulties facing students in achieving a better understanding of this course, which is summarized in the following map:
