لغة أجنبية متخصصة 1
Topic outline
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This space is for audiovisual communication between the professors and the students
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This English course is designed for students of commerce departement. It seeks to achieve educational goals through content that we will review later. It is a set of lessons and exercises directed to 1st year master services marketing , prepared in accordance with the ministerial program.
This cours is divided into five axis, where each axis contains simplified lessons so that the student can understand them with ease.
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Syllabus Teaching Material Handbook
Course name : ENGLISH
Commerce
Departement
Economic sciences, commercial and Management sciences
Domain :
First Year master
Level :
services marketing
Speciality
2023 -2024
Academic year :
First
Semester
Familiarity with the educational material
English
Subject Name
Transversal
Teaching unit
1
Credit
1
Coefficient
1 hour 30 m
T work (number of hours per week)
1 hour 30 m
M/T work (number of hours per week)
Ongoing Assessment (100%)
Evaluation form
Directed Works
Temporary teacher
Rank
Foudad Marwa
Teacher in charge
Time
Day
Room
Group
08 :30- 10 :00
Sunday
28
G1
Marwafoudad20 @gmail.com
Email
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The chapters of this course have been distributed according to the official decision of the Ministry of Higher Education and Scientific Research into the following five axes:
The first axis: services management
The second axis: sales management force
The third axis: marketing strategy & plan
The fourth axis: marketing communication
The fifth axis: BRANDING
Each axis contains a series of simple and brief lessons supported by many examples, in order to alleviate the difficulties facing students in achieving a better understanding of this course, which is summarized in the following map:
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By the end of this course, the students will be able to :
Improve their language skills in specific contexts;
Master the English language along developing solid competencies in their fields of expertise;
Strengthen the four language skills (speaking, reading, listening, writing) crucial to good communication skills and essential to the fulfillment of their professional development.
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Students must have developed strong understanding of the basic concepts related to their fields of expertise, namely, economics, trade, accounting, management and finance as well as improved their verbal communication skills.
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By the end of this axis, student should be able to:
- Understand the core concepts of services management.
- Identify the unique characteristics that differentiate services from goods.
- Explore key service management strategies and how they impact customer satisfaction and business performance.
- Apply basic principles of services management in real-world scenarios.
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By the end of this axis, student should be able to:
- Understand the role of sales force management in achieving business objectives.
- Identify key elements of managing a sales force, including recruitment, training, motivation, and performance evaluation.
- Apply sales force management strategies to real-world scenarios.
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By the end of this axis, student should be able to:
- Understand the Basics of Marketing Strategy
- Analyze Key Components of a Marketing Strategy
- Explore the Steps in Developing a Marketing Plan
- Evaluate Strategic Marketing Tools
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By the end of this axis, student should be able to:
- Understand the Role of Marketing Communication
- dentify Key Marketing Communication Objectives
- Explore Different Marketing Communication Channels
- Examine the Components of a Marketing Communication Plan
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By the end of this axis, student should be able to:
- Understand the Concept of Branding
- Identify Key Elements of a Brand
- Examine the Brand Building Process
- Explore the Role of Branding in Customer Loyalty and Trust
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The final exam has a 45-minute time limit and only one attempt allowed
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Opened: Sunday, 10 December 2023, 10:54 AMClosed: Sunday, 7 January 2024, 10:54 AM
Based on what you have understoud, answer the following questions.
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These are some important references to be considered
