Section outline

  • It's important to note that decision-making is often an iterative process, and individuals or organizations may revisit certain stages as they gather more information, encounter unexpected challenges, or reassess their goals. Additionally, decision-making can be influenced by individual cognitive biases, organizational culture, and external factors. Various decision-making models, such as the rational decision-making model, the intuitive decision-making model, and others, offer different perspectives on how decisions are made.

    5 Important Stages of the Consumer Decision Making Process